Brand & Trade Gaming

Inspiring marketing and sales to co-create
brand-trade-gaming1

Overview

  • Collaborative business game to inspire marketing & sales managers to co-create an integrated brand and sales approach
  • The Art & Science of Cooking as a metaphor for Marketing & Sales

Approach

  • Based on gaming theory: Think…Trivial Pursuit, Pictionary
  • Covers what’s important; business fundamentals
  • Facilitated; you can focus on content
  • Different environment, different approach, different facilitators new business thinking

Some participant reaction

  • “Unique and different – not your usual planning session”
  • “Delivers real business output”
  • “Its fun!”
  • “Up-lifting experience”
  • “Brand + Sales + its properly cross-functional”