Case Study

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What we did
  • PACH Solutions were employed to help deliver improvements to Brand Marketing, Trade Marketing and Sales work practices.
  • Specific areas identified for improvement were :
    • Planning processes related to how internal Marketing and Sales functions and groups interacted and worked together
    • Aligned Marketing and Sales roles & responsibilities
    • Clarity of decision making
Key deliverables
  • Alignment on common goals
  • Breaking down siloed working
  • Clarity on key decisions
  • Streamlined decision processes
  • Consistent and accurate KPI tracking
Results
  • Speed to market: project lead times 23% faster
  • Market share: +2.5% points
  • Market position: from 3rd to 2nd