Closed Loop Marketing

blocks_image_1_1Closed Loop marketing is a process and digital tool for building a bridge between direct consumer marketing and retail marketing.Our approach will allow you to:

  • Talk personally to any potential or existing consumer, and
  • Direct them to purchase, at an outlet of your choice

We call this

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We believe that clever integrated marketing campaigns using smart personalized messaging response rates don’t have to be at the paltry 1-2% level. By way of example the sunglasses case shown on the left delivered 7.8% response.

How we can help

We use a combination of personalised email, personalised web & portals, personalised direct mail, optimised lead allocation and prospect nurturing, and we do it all from one underlying database.

The essence of this approach: this finely targeted approach means you are able to achieve more and spend less.

  • You talk to your target consumer in your personalised manner via email and web.
  • You incentivise them to participate in your campaign, and to try your product.
  • You are directing them to the closest outlet near their given address.
  • You are coordinating with the target outlet to receive your target consumer (with potentially an incentive to purchase e.g. a voucher).
To contact us for more information about how we can help with Closed Loop Marketing click here