Consumer Electronics

Having worked with two of the top mobile electronics companies, we have built a growing reputation for providing practical and effective solutions for this fast moving and dynamic industry.

Some of the projects we have worked on:

  • global retail and sales strategy development
  • insight generation: market trends and influence on retail
  • channel landscaping and segmentation
  • channel definitions, investment and prioritization
  • branded outlets portfolio fit
  • distribution global visioning & route to market definition
  • portfolio offer by channel
  • criteria and methodology for outlet classification
  • guidelines and rules of engagement with retailer and consumer
  • evaluation methodology