About PACH Solutions

Born in 2007, PACH Solutions as a sales and marketing consultancy helps clients build their brands through retail and on-premise. PACH Solutions aims to help companies go-to-market faster and more effectively, and back this up by delivering top and bottom-line results that clients are happy with. At PACH’s core we live the concept of B2B2C, and specialise in reaching target consumers through retail & wholesale intermediaries. We excel at strategy and its implementation, and since inception have aggressively pushed PACH’s growth, transforming markets, organisations, and most importantly people.

Partner network

We provide ‘strategy to implementation’ through an expert partner network

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Paul Helderman – Director & Founding Partner

Paul is an experienced international Managing Director and Consultant with a successful track record, including start-ups and turnaround in FMCG industry.

Paul began his career in sales at Proctor & Gamble, and through various international postings in the US, The Netherlands, and Turkey advanced to managing the company’s key account operation in Switzerland.

Paul was then recruited by British American Tobacco for fast track to General Management. Focused initially on ‘trouble shooting’ roles to re-focus Trade practices in strategic markets, he moved quickly to general management, where he turned around the flagging business models in the Czech Republic and Uzbekistan. Paul was then promoted to set up a unique ‘greenfield’ market development of $250 million for BAT in Turkey, followed by a stint in head office to ‘revitalise’ the trade marketing function worldwide.

Paul is a founding partner of PACH Solutions consultancy, bringing his vast experience to solving business issues such as commercial turnaround (global dairy company) and business privatization (private equity).

Chris Bennfors – Director & Founding Partner

Chris is a senior sales & marketing professional with a wealth of global experience in customer, channel and trade marketing. He has worked both on the client and consultancy/agency side across a wide range of blue chip companies including Coca-Cola, British American Tobacco, Proctor & Gamble, Nokia and Heineken.

Chris started his career in sales at Coca-Cola where after various commercial roles he was asked to establish the companies inaugural category management department .

He then joined British American Tobacco as Global Head of Category Management, where he first led the development and implementation of category marketing globally, followed by a secondment to the US as Director of Trade Strategy to revitalize the company’s trade marketing approach.

Next, Chris moved to G2/Grey as the Global Trade Marketing Director helping build and manage a global trade marketing agency network across 40 markets. Since setting up PACH Solutions Chris has consulted on go-to-market opportunities in the food, alcohol and sports industries.

Why Choose Us