Fast Moving Consumer Goods

The FMCG or CPG industry is at the core of our experience and expertise. We have worked with many clients to improve their business processes and operational executions. Ultimately, this has led to higher sales. We did this by improving their effectiveness in the following areas:

  • re-designing strategic company planning
  • aligning the operational cycle planning
  • focus the marketing resource allocation
  • trade classification & segmentation
  • strategic account management
  • field force objectives and targeting
  • category management
  • shopper marketing programmes
  • effectiveness of the sales call
  • benchmarking against competition
  • best practice introduction
  • B2B programme development
  • customer relationship management