Regulated Industries

With over 50 years of combined experience working with companies in regulated industries, we offer clients unparalled advice in formulating strategy and delivering solutions which help businesses prepare for increasing regulation and manage to be more effective within the dictated constraints.

The projects we have worked on have covered both global initiatives and in-market solutions. Some of the projects we have delivered include:

  • global strategy channel strategy development
  • marketing and sales planning development and implementation
  • best practice development and cascading
  • category management
  • shopper marketing programme development
  • stakeholder management
  • trade classification and segmentation
  • B2B programme development
  • channel planning and management
  • sales force recruitment, selection and motivation
  • key account management, planning, penetration and training
  • sales force communication
  • third party management
  • in-store marketing planning: sales activation, merchandising design